It’s more than simply putting your mark on your ‘cattle’. Branding in the wider sense is everything you do in relation to your business which forms an expectation or perception in the minds of your customers.
Good branding is mostly governed by product quality, service quality, price and messaging (advertising, marketing etc) and must be carefully targeted at a select audience.
One aspect of your brand is its visual message, and that’s where I come in. I will help you design the right Corporate Identity for your business and for your target audience, so you’ll need to know who that is and how you want to be perceived by them...and no, it is not ‘everybody’.
To help clarify this, I’ve created a branding questionnaire. Please have a look, you might find it very helpful.
DOWNLOAD QUESTIONNAIRE
The Story: This was first created in 2001 when I was working at NDC in Whangarei. I was recently asked by the NSA to take over as the brand ID was heading in a direction they weren’t keen on.
The thinking behind this logo and identity was to create a more vibrant, youthful look to the society to attract younger members and visitors to the gallery. The logo combines the structured, strong typeface with the free flowing, paint splattered ‘A’ shape, representing the combination of discipline and expression required to produce great art.
The ‘A’ shape was actually created with a brush and thick coffee and several hours spent on the floor flicking the brush on sheets of paper to get just the right effect, then scanned and redrawn on the computer.
The Story: My first independent job from 2003. Orange was chosen to represent a warm, friendly approach. The font of Accent has an Art Deco feel, chosen because the clients had a taste for furniture from that period. The font of dental solutions is light and modern and very rounded - no hard edges, again representing their approach to their clients and giving a modern stylish look. The logo mark itself forms the accent. The overall look for all items is intened to convey a message of warm, friendly, informal but professional and stylish.
The Story: I have been involved with Ayurda and its founders Dr Ajit and Rippan Sandhu since its inception in 2003. Ayurda is a 100% natural skin care range adhering to the philosophy of Ayurveda. So the look is all about creating a sense of exotic luxury, targeting the upper end of the skin care market.
This has truly been a case of ‘small doors open in to big rooms’; my initial contact with Dr Ajit was simply a request to re-vamp his business card. He now runs 5 companies and I was involved in developing and maintaining the brand identity for all.
So if you’ve got a small budget but big plans, give me a call.
The Story: SentryBay have grown from a two man band based in Newmarket to a London based company with offices across the US. My role has also grown from creating their business cards to include product packaging, website design and creation of mockups for client presentations, service and product description graphics, web banners, buttons, icons and so on, all the be kept consistent with the brand ID.
The Story: An upmarket Day Spa was always in the plans for this client. Spa Ayurda is an extension of the Ayurda skin care range and comes under the umbrella of Planet Ayurveda.
The Brand colours are the same burgundy as Ayurda with the addition of gold and light warm greys to create a sense of luxury and warmth with the graphic detailing clearly indicating an Indian/sub continent background.
Logo not designed by Abbot Design.
The Story: The Bare brand already existed before I was involved, then known as Bare Waxing. They initially just wanted the logo tidied up (it was a DIY) and produced into a wider variety of formats for multiple uses (.jpg, .tif, .ai, .eps) plus a redesign and print of their brochure. After visiting the salon I was able to create a more vibrant and c0hesive brand identity based around a wallpaper pattern at reception. This created a look that was a little bit funky and a little bit classical, which looks great and can easily be applied across all forms of media.
Talk to me about why you need your logo and company graphics to be created in such a way that they can be used in all forms of media, without losing quality and consistency.
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